Download the discovery playbook — with practical and actionable research templates
Crafted to help designers, devs, and project managers speed up execution, and project timelines with data-informed design decisions centered around human needs
Crafted by our designers for your entire discovery journey, tailored to project needs and goals, challenges, and industries
Empathize contextually
Lead with data
Unify insights
Analyse performance
Ask the right questions
"Research is the art of finding hidden insights in the ordinary. It's about seeing possibilities others miss and using newfound knowledge to make a purposeful difference"
ARCHITA ARORA
DESIGN LEAD
Discovery-driven transformations
We've collaborated with healthcare, legal tech, Higher Ed, Non-profits, and E-commerce sectors, wearing multiple hats as designers, strategists, and storytellers
Validating design solutions with usability testing for Stanford GSB’s course research & registration platformCrafting a digital platform with the power of research to combat gender-based violence with Laaha | UNICEFDefining UNICEF ShareX with DesignNavigating the discovery phase | Designing DRL’s healthcare engagement platform
Validating design solutions with usability testing for Stanford GSB’s course research & registration platform
Crafting a digital platform with the power of research to combat gender-based violence with Laaha | UNICEF
Defining UNICEF ShareX with Design
Navigating the discovery phase | Designing DRL’s healthcare engagement platform
Does your website confuse users?
A thorough UX audit identifies and addresses core issues, ensuring meaningful improvements that enhance user experience and satisfaction effectively.
Chapters
Exploratory Research
Centered around frameworks covering both quantitative and qualitative methods to understand humans through contextual and numerical data
Define Research
Templates crafted to ask the right questions, get to the root cause, and explore effective solutions, resulting in critical insights that guide us in the right direction
Measure Research
Define success by establishing clear Objectives and Key Results, Key Performance Indicators, and relevant UX metrics for quantifiable performance measurement
Discuss Insights
Discuss the identified insights with your team and collaborate using templates about hopes and fears, dot voting, the Kano model, and more
The design folks of QED42 created this playbook to help our partners and share it with the community, aiming to understand people better and craft designs that truly work for them. Published on February 24, 2024
