Dr. Reddy’s Laboratories — Building the future of healthcare engagement with Lean UX and Drupal

The challenges

In addressing Dr. Reddy Laboratories' HCPs' challenges, we had to design a user-friendly and intuitive platform, accommodating users with limited technical expertise. It was crucial to make this platform multilingual to cater to the diverse healthcare professionals worldwide, we also had to ensure robust security measures to safeguard sensitive medical data.

The approach

We implemented a lean UX methodology to sustain close collaboration with the DRL team at every stage of the project. This approach applied rapid iteration and continuous feedback through discovery workshops, mapping out user journeys, developing wireframes, crafting intuitive UI designs, creating interactive prototypes, and ensuring that every decision was informed by real user insights.

The solution

Discovery workshops

The workshop discussions with stakeholders helped us understand how doctors and pharmacists would use the platform and revealed additional pain points, needs, and user motivations. We then mapped these insights into user journeys to illustrate how each persona would engage with the platform's features in different scenarios.

Wireframing to design iterations

To facilitate meaningful connections among healthcare professionals, we initiated a process by first developing preliminary iterations of wireframes. These wireframes were tailored to seamlessly transition users between two core platform experiences: one centered around text-based interactions and the other exclusively focused on video interactions.

Design system

Creating a design system was instrumental in our approach. With the power of the system, we could consistently produce refined, user-friendly screen designs, guaranteeing a seamless user experience.

On the tech side, this strategic approach leveraged the design system and a multi-site architecture, to serve and streamline usability, enhance management, and enable seamless deployment across a wide array of geographical locations.

Drupal 9 multi-site architecture

The implementation of Drupal 9's multi-site architecture, coupled with a centralized content hub, empowered the DRL team to effortlessly publish and distribute content across their digital platforms.

This streamlined implementation also ensured compliance with geo-specific regulations, enhancing both efficiency and precision in Dr.Reddy’s content distribution strategy.

Unified Digital Experience Platform (DXP)

The DXP tailors the journey and experience to each HCP's specialty and demographics. Video resumes are included, in addition to personalized recommendations like email recommendations on a weekly basis, which enables enhanced user experience. 

The DXP combines analytics and delivers valuable insights in terms of user behavior and platform performance. It facilitates efficient handling of content while establishing seamless contact with existing systems for acquiring a uniform view of what is going on between the company and the doctor. 

In addition, compliance is offered by the website with highly improved security measures that are developed and integrated into Drupal. This ensures that any piece of information deemed sensitive is completely safe and secure.

The outcome

Dr. Reddy's Laboratories is now expanding its digital reach worldwide. Their new digital strategy allows for the faster creation of localized websites, catering to specific regions.

Powered by a robust and unified CMS—Drupal, authors can efficiently update information, saving valuable time. This also helps free up resources for DRL teams to focus on innovation and strategic initiatives, ensuring a strong digital presence and better patient care.

The platform, crafted to prioritize healthcare professional's time, comes with a personalized onboarding process with a smooth and intuitive user experience. As our collaboration continues, this user-centered approach extends across all digital touchpoints for Dr. Reddy's.